6 Ways to Improve Email Click-Through Rates

  Nov 22, 2016 Email Marketing

Most savvy marketers know that it doesn't truly matter how many customers open your emails, what's ultimately important is how many sales (conversions) you get. And in order to get a sale, you must first get the subscriber to click your email's links.

Let's take a look at 6 of the best methods for improving your email click-through rates ...

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Email Open Rates From The Top 5 Industries

  Jun 10, 2016 Open Rates

As you'd expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails are sent to religious leaders in the form of prayer requests, or emails are sent to church members in order to inform them of events coming up. But what about other industries?

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How to Improve Email Open Rates

  Jun 6, 2016 Open Rates

It doesn't matter how amazingly well-written your email is, or how many eye-catching images you've included ... if nobody opens it, it's all for naught. So let's take a look at ways you can improve your email open rates.

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Troubleshooting Email Delivery in 5 Easy Steps

  May 8, 2016 Email Delivery

Email delivery can be a very tricky business. You have to accept that with every bulk email message you send out to your list, you're bound to get at least one bounce, or worse yet, end up in a spam folder or two. Even the best email marketers encounter this.

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Our 9 Email Marketing Predictions for 2016

  Jan 29, 2016 Email Marketing

The year has started and you've probably already made your predictions for your company. What about email marketing? We’ve compiled a few of our own predictions and, from what we have seen, changes are a certainty.

Email marketing may seem traditional sometimes, but it can definitely surprise you with its ingenuity. And 2016 is proof that much innovation can come from this field.

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