Email Open Rates From The Top 5 Industries

  Jun 10, 2016 Open Rates

As you'd expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails are sent to religious leaders in the form of prayer requests, or emails are sent to church members in order to inform them of events coming up. But what about other industries?

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How to Improve Email Open Rates

  Jun 6, 2016 Open Rates

It doesn't matter how amazingly well-written your email is, or how many eye-catching images you've included ... if nobody opens it, it's all for naught. So let's take a look at ways you can improve your email open rates.

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Optimize your Emails for Mobile Devices

  Apr 15, 2014 Open Rates

Optimize emails for mobile devicesNowadays email is being read more often on cell phones than laptops or desktops. This means it's more important than ever to optimize your emails to look good and be easy to read on mobile devices.

According to a recent US Consumer Device Preference Report, in Q4 2013, 65% of marketing emails were opened on a tablet or smartphone first. That's some pretty impressive numbers. Two out of three emails are first read on mobile devices. That means it's crucial to design emails specifically for mobile devices.

Another impressive statistic, is that email opens for mobile devices is still increasing year-over-year vs. desktops. From Jan 2013 to Dec 2013, email opens for mobile devices jumped from 43% to 51%, as reported by this Litmus blog post.

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