Gmail has recently released their Postmaster Tools, which are meant to help marketers analyze their email's performance, and access delivery data and analytics. But is it actually useful?
Check it out here: https://postmaster.google.com/
If you send a large volume of emails to Gmail users, you can use Postmaster Tools to see:
Here's the full list of reports you'll have access to:
The IP Reputation page looks something like this:
And here's the Spam Feedback Loop page:
From our testing so far, we haven't been able to see anything useful from these reports, but hopefully Gmail will be improving them over time.
How about you? If you have any advice or case studies on Gmail's Postmaster Tools, please share them below!
Kane Miller from Winning.Email
Kane has a background in computer engineering, but now focuses on creating new and interesting web services. His passion for improving his own email deliverability rates was the driving force behind the creation of Winning.Email.