Email Deliverability Best Practices

  Dec 24, 2014 Email Delivery

A report by The Radicati Group on email statistics revealed that an astounding number of over 100 billion emails are sent and received per day, but the shocking revelation of this study is that 70% of these emails never make it to the inbox due to low sender scores. What’s more interesting is that 2% of the emails coming from the most reputed email senders will also never make it to consumer inboxes.

While the 100 billion emails justify why email marketing remains as one of the top techniques to reach consumers, the 70% lost emails highlight why email deliverability needs some serious attention.

Let’s face it; even the best email marketing campaign is a waste of time if it never makes it to your recipients’ inboxes, and unfortunately this is common for even reputable brands with high sender scores.

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10 Things to Know About Email Deliverability

  Sep 20, 2014 Email Delivery

Everyone who does online business needs to know about email deliverability. But surprisingly enough, only a small percentage of people do. Having poor deliverability can impact your business significantly, because every email you send, whether it be a customer registration email, an invoice, or a marketing newsletter, needs to have the maximum opportunity to arrive. Or else you're throwing money down the drain. Here's 10 interesting things you may not know about email deliverability...

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Tips to Avoid Email Blacklists

  Aug 13, 2014 Email Delivery

If you send a significant volume of emails, you've likely heard of email blacklists. Maybe you're wondering how you can avoid your domain or IP getting blacklisted? Well here's some quick tips to help you avoid these nasty lists.

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