Email Open Rates From The Top 5 Industries

  Jun 10, 2016 Open Rates

As you'd expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails are sent to religious leaders in the form of prayer requests, or emails are sent to church members in order to inform them of events coming up. But what about other industries?

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