Gmail's New Postmaster Tools

  Oct 24, 2015 Tools

Gmail has recently released their Postmaster Tools, which are meant to help marketers analyze their email's performance, and access delivery data and analytics. But is it actually useful?

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The 38 Best Email Marketing Tools

  Jul 14, 2015 Tools

We’ve all heard cynics proclaim that Email Marketing is a thing of the past, but is it really dead? Not even close. Email marketing carried out properly is one of the most powerful tools that marketers have at their disposal.

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How to Avoid Email Deliverability Failures in 2015

  Feb 15, 2015 Email Delivery

The world of internet marketing is highly dynamic. What worked yesterday may become obsolete tomorrow. New trends are introduced every day as old ones are abolished, and there are even some that remain constant through it all. It’s important to keep brushing up on your skills, so you don’t miss out the latest tactics.

In the last few years both Email Service Providers and entrepreneurs have realized that even the best email marketing campaign is useless if it does not reach the consumers’ inboxes, so they have turned their attention to minimizing email deliverability failures.

Different companies have adopted different approaches to make sure that their emails will arrive in their intended inboxes. Some have done it better than the others. In this article, we’ll be looking at the best tactics for minimizing email deliverability failures.

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Email Deliverability Best Practices

  Dec 24, 2014 Email Delivery

A report by The Radicati Group on email statistics revealed that an astounding number of over 100 billion emails are sent and received per day, but the shocking revelation of this study is that 70% of these emails never make it to the inbox due to low sender scores. What’s more interesting is that 2% of the emails coming from the most reputed email senders will also never make it to consumer inboxes.

While the 100 billion emails justify why email marketing remains as one of the top techniques to reach consumers, the 70% lost emails highlight why email deliverability needs some serious attention.

Let’s face it; even the best email marketing campaign is a waste of time if it never makes it to your recipients’ inboxes, and unfortunately this is common for even reputable brands with high sender scores.

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Test Email Delivery

  Dec 11, 2014 Email Delivery

Email Delivery is an important problem that every business owner should be concerned about.

Have you ever created an amazing email campaign, but you didn’t get the results you wanted? This is more common than you think. Most of the time, even genuine emails are blocked by ISPs or spam filters, so they don’t reach the intended inboxes. It’s important to overcome this problem, because no matter how impressive your campaign may be, it’s useless if you can’t reach your customers.

It’s very important to test and verify if your emails are even reaching consumer inboxes or not. You need to find the causes of disruption in your email delivery and eliminate them. The following services can help you with this.

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Email Delivery Services

  Nov 16, 2014 Email Delivery

When it comes to sending e-mail newsletters, autoresponders, or even transactional emails, professional email delivery services play a pivotal role. They ensure that all your emails get sent, and delivered to the intended inboxes, doing their best to avoid any ISP restrictions or spam filters.

Not just that, good email delivery service providers are dedicated to giving their clients fast and dependable email delivery, so naturally, they greatly enhance the email marketing efforts of a business.

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How to Troubleshoot Email Issues

  Oct 1, 2014 Miscellaneous

Email can be one of the most beneficial yet most frustrating aspect of doing business online. Sometimes you don't receive emails that you're expecting to receive. Other times your customers tell you they're getting bounces from your email address. And then there's the viruses, scams, and hackers to deal with. Today we'll look at some of the common methods of troubleshooting your email issues.

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10 Things to Know About Email Deliverability

  Sep 20, 2014 Email Delivery

Everyone who does online business needs to know about email deliverability. But surprisingly enough, only a small percentage of people do. Having poor deliverability can impact your business significantly, because every email you send, whether it be a customer registration email, an invoice, or a marketing newsletter, needs to have the maximum opportunity to arrive. Or else you're throwing money down the drain. Here's 10 interesting things you may not know about email deliverability...

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Email Deliverability News

  Sep 10, 2014 Email Delivery

Email deliverability is a hot topic. Most companies come up with strategies to squeeze the most bang for their buck out of their email marketing campaigns. Some of these companies even go as far as ramping up their daily email quotas per person, boosting the amount of emails sent and received...especially during the holidays. Alternative methods range from heavy sending to isolated mails to maximize advertising efforts that best ensures these companies’ e-mails end up in their customers' inboxes. And then when the emails arrive, that they are engaging enough to read or otherwise could potentially end up in the blacklist/spam/trashcan of their email accounts.

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Tips to Avoid Email Blacklists

  Aug 13, 2014 Email Delivery

If you send a significant volume of emails, you've likely heard of email blacklists. Maybe you're wondering how you can avoid your domain or IP getting blacklisted? Well here's some quick tips to help you avoid these nasty lists.

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What is email deliverability?

  Jul 15, 2014 Email Delivery

For social media managers, email marketers, and even the common office worker, knowing what email deliverability is can be crucial. The success of an email marketing campaign relies heavily on the number of people reached and on the number of emails successfully sent.

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How email delivery works

  Jul 14, 2014 Email Delivery

Email has become such a common part of many people's lives that we take it for granted. Have you ever wondered how email delivery works? In some ways it's really very simple.

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Improve Email Complaint Rates

  Jul 11, 2014 Email Delivery

If you do any email marketing, you likely pay close attention to your mail subjects and content, trying to avoid spammy words that could get your messages blocked. But there's one aspect you probably haven't been considering...your complaint rates. Here's some things you can do to improve your email complaint rates.

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Announcing the New Winning Email Feedback Loops Service

  Jul 10, 2014 Email Delivery

We're excited to announce the launch of our new email Feedback Loops service!

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How can I check my email delivery?

  Jun 6, 2014 Email Delivery

If you do email marketing, own an online business, run a WordPress site, use cPanel, or for any other reason need to send emails from your server...you may have asked "How can I check my email delivery?" Well, I have some tips for ya.

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Gmail's new Promotions tab 'Grid View'

  Jun 2, 2014 Email Services

Gmail's "Promotions" tab

This tab in Gmail has been around for months now. It was reportedly added by Google in an effort to save people time, and reduce the amount of promotional, yet not-quite-spam, emails that we're all forced to see on a daily basis.

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Why you should use a Message Transfer Agent (MTA)

  May 25, 2014 Email Delivery

What is a "Message Transfer Agent (MTA)"?

A MTA (also known as Mail Transfer Agent or Mail Relay) is software that sends emails from one a server. It can both send and receive email messages. MTAs have complex configuration options, allowing a server administrator to customize nearly every aspect of email delivery.

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The Risk of Spamtraps

  May 15, 2014 Email Delivery

Spamtrap

What is a "Spamtrap"?

A spamtrap is an email address created specifically to lure spam. The spamtrap email address is typically hidden from human view in such a way that only an automated email harvester (used by spammers) can find it. It's then assumed that any emails sent to this address are considered spam.

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Gmail's new Feedback Loop and Unsubscribe Link

  Apr 16, 2014 Email Services

New Unsubscribe Link

Last month Gmail introduced a new "Unsubscribe" link at the top of emails in your inbox. The purpose of this is to make it easier for people to unsubscribe from mailing lists they're on, without searching in the email footer for the link. The more easily people can unsubscribe, the less likely they are to click the "Spam" button, which hurts your sender score.

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Optimize your Emails for Mobile Devices

  Apr 15, 2014 Open Rates

Optimize emails for mobile devicesNowadays email is being read more often on cell phones than laptops or desktops. This means it's more important than ever to optimize your emails to look good and be easy to read on mobile devices.

According to a recent US Consumer Device Preference Report, in Q4 2013, 65% of marketing emails were opened on a tablet or smartphone first. That's some pretty impressive numbers. Two out of three emails are first read on mobile devices. That means it's crucial to design emails specifically for mobile devices.

Another impressive statistic, is that email opens for mobile devices is still increasing year-over-year vs. desktops. From Jan 2013 to Dec 2013, email opens for mobile devices jumped from 43% to 51%, as reported by this Litmus blog post.

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Your email's path to an inbox

  Apr 2, 2014 Email Delivery

It's pretty amazing how many pitfalls and gotchas there are when dealing with email deliverability. I'm going to spend some time explaining the path that email can take from your server to a customer's inbox. I'll also go over the protocols and services you can use that help improve your sender score, resulting in better email deliverability.

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Gmail Now Automatically Displays Images - Is This Good for Email Marketers?

  Feb 7, 2014 Email Services

Google recently announced that images in incoming Gmail emails will now be automatically displayed. So Gmail users will no longer have to click "Display images below" to view embedded images.

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