What is email deliverability?

  Jul 15, 2014 Email Delivery

For social media managers, email marketers, and even the common office worker, knowing what email deliverability is can be crucial. The success of an email marketing campaign relies heavily on the number of people reached and on the number of emails successfully sent.

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Gmail's new Feedback Loop and Unsubscribe Link

  Apr 16, 2014 Email Services

New Unsubscribe Link

Last month Gmail introduced a new "Unsubscribe" link at the top of emails in your inbox. The purpose of this is to make it easier for people to unsubscribe from mailing lists they're on, without searching in the email footer for the link. The more easily people can unsubscribe, the less likely they are to click the "Spam" button, which hurts your sender score.

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Gmail Now Automatically Displays Images - Is This Good for Email Marketers?

  Feb 7, 2014 Email Services

Google recently announced that images in incoming Gmail emails will now be automatically displayed. So Gmail users will no longer have to click "Display images below" to view embedded images.

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