Email Deliverability Best Practices

  Dec 24, 2014 Email Delivery

A report by The Radicati Group on email statistics revealed that an astounding number of over 100 billion emails are sent and received per day, but the shocking revelation of this study is that 70% of these emails never make it to the inbox due to low sender scores. What’s more interesting is that 2% of the emails coming from the most reputed email senders will also never make it to consumer inboxes.

While the 100 billion emails justify why email marketing remains as one of the top techniques to reach consumers, the 70% lost emails highlight why email deliverability needs some serious attention.

Let’s face it; even the best email marketing campaign is a waste of time if it never makes it to your recipients’ inboxes, and unfortunately this is common for even reputable brands with high sender scores.

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Test Email Delivery

  Dec 11, 2014 Email Delivery

Email Delivery is an important problem that every business owner should be concerned about.

Have you ever created an amazing email campaign, but you didn’t get the results you wanted? This is more common than you think. Most of the time, even genuine emails are blocked by ISPs or spam filters, so they don’t reach the intended inboxes. It’s important to overcome this problem, because no matter how impressive your campaign may be, it’s useless if you can’t reach your customers.

It’s very important to test and verify if your emails are even reaching consumer inboxes or not. You need to find the causes of disruption in your email delivery and eliminate them. The following services can help you with this.

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How can I check my email delivery?

  Jun 6, 2014 Email Delivery

If you do email marketing, own an online business, run a WordPress site, use cPanel, or for any other reason need to send emails from your server...you may have asked "How can I check my email delivery?" Well, I have some tips for ya.

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Gmail's new Promotions tab 'Grid View'

  Jun 2, 2014 Email Services

Gmail's "Promotions" tab

This tab in Gmail has been around for months now. It was reportedly added by Google in an effort to save people time, and reduce the amount of promotional, yet not-quite-spam, emails that we're all forced to see on a daily basis.

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Why you should use a Message Transfer Agent (MTA)

  May 25, 2014 Email Delivery

What is a "Message Transfer Agent (MTA)"?

A MTA (also known as Mail Transfer Agent or Mail Relay) is software that sends emails from one a server. It can both send and receive email messages. MTAs have complex configuration options, allowing a server administrator to customize nearly every aspect of email delivery.

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The Risk of Spamtraps

  May 15, 2014 Email Delivery

Spamtrap

What is a "Spamtrap"?

A spamtrap is an email address created specifically to lure spam. The spamtrap email address is typically hidden from human view in such a way that only an automated email harvester (used by spammers) can find it. It's then assumed that any emails sent to this address are considered spam.

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Gmail's new Feedback Loop and Unsubscribe Link

  Apr 16, 2014 Email Services

New Unsubscribe Link

Last month Gmail introduced a new "Unsubscribe" link at the top of emails in your inbox. The purpose of this is to make it easier for people to unsubscribe from mailing lists they're on, without searching in the email footer for the link. The more easily people can unsubscribe, the less likely they are to click the "Spam" button, which hurts your sender score.

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Optimize your Emails for Mobile Devices

  Apr 15, 2014 Open Rates

Optimize emails for mobile devicesNowadays email is being read more often on cell phones than laptops or desktops. This means it's more important than ever to optimize your emails to look good and be easy to read on mobile devices.

According to a recent US Consumer Device Preference Report, in Q4 2013, 65% of marketing emails were opened on a tablet or smartphone first. That's some pretty impressive numbers. Two out of three emails are first read on mobile devices. That means it's crucial to design emails specifically for mobile devices.

Another impressive statistic, is that email opens for mobile devices is still increasing year-over-year vs. desktops. From Jan 2013 to Dec 2013, email opens for mobile devices jumped from 43% to 51%, as reported by this Litmus blog post.

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Your email's path to an inbox

  Apr 2, 2014 Email Delivery

It's pretty amazing how many pitfalls and gotchas there are when dealing with email deliverability. I'm going to spend some time explaining the path that email can take from your server to a customer's inbox. I'll also go over the protocols and services you can use that help improve your sender score, resulting in better email deliverability.

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