Email deliverability is a hot topic. Most companies come up with strategies to squeeze the most bang for their buck out of their email marketing campaigns. Some of these companies even go as far as ramping up their daily email quotas per person, boosting the amount of emails sent and received...especially during the holidays. Alternative methods range from heavy sending to isolated mails to maximize advertising efforts that best ensures these companies’ e-mails end up in their customers' inboxes. And then when the emails arrive, that they are engaging enough to read or otherwise could potentially end up in the blacklist/spam/trashcan of their email accounts.