Email Open Rates From The Top 5 Industries

  Jun 10, 2016 Open Rates

As you'd expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails are sent to religious leaders in the form of prayer requests, or emails are sent to church members in order to inform them of events coming up. But what about other industries?

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Email Deliverability News

  Sep 10, 2014 Email Delivery

Email deliverability is a hot topic. Most companies come up with strategies to squeeze the most bang for their buck out of their email marketing campaigns. Some of these companies even go as far as ramping up their daily email quotas per person, boosting the amount of emails sent and received...especially during the holidays. Alternative methods range from heavy sending to isolated mails to maximize advertising efforts that best ensures these companies’ e-mails end up in their customers' inboxes. And then when the emails arrive, that they are engaging enough to read or otherwise could potentially end up in the blacklist/spam/trashcan of their email accounts.

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