Email Open Rates From The Top 5 Industries

  Jun 10, 2016 Open Rates

As you'd expect, email open rates vary greatly by industry based on many different factors. But believe it or not, as of January 2016, the highest rate of opening emails is from Religious organizations, namely churches, at a steady 28% according to Constant Contact. This is obviously because of the nature of the industry; emails are sent to religious leaders in the form of prayer requests, or emails are sent to church members in order to inform them of events coming up. But what about other industries?

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How to Improve Email Open Rates

  Jun 6, 2016 Open Rates

It doesn't matter how amazingly well-written your email is, or how many eye-catching images you've included ... if nobody opens it, it's all for naught. So let's take a look at ways you can improve your email open rates.

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How Email Booster can improve your email conversion rates

  Dec 24, 2015 Email Marketing

From running small businesses to large-scale startups, an entrepreneur such as yourself must always consider every possible angle available in order to get maximum traction in a tight schedule. And the coverage of marketing that the internet offers is just too good to pass up - we got social media, forums, Q&A sites, vlogs, and even webinars so you can just cover so much ground at the comfort of your home. All of these have a lot of potential towards getting customers, but the king has not changed ... email marketing!

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How can I check my email delivery?

  Jun 6, 2014 Email Delivery

If you do email marketing, own an online business, run a WordPress site, use cPanel, or for any other reason need to send emails from your server...you may have asked "How can I check my email delivery?" Well, I have some tips for ya.

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Gmail's new Promotions tab 'Grid View'

  Jun 2, 2014 Email Services

Gmail's "Promotions" tab

This tab in Gmail has been around for months now. It was reportedly added by Google in an effort to save people time, and reduce the amount of promotional, yet not-quite-spam, emails that we're all forced to see on a daily basis.

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Why you should use a Message Transfer Agent (MTA)

  May 25, 2014 Email Delivery

What is a "Message Transfer Agent (MTA)"?

A MTA (also known as Mail Transfer Agent or Mail Relay) is software that sends emails from one a server. It can both send and receive email messages. MTAs have complex configuration options, allowing a server administrator to customize nearly every aspect of email delivery.

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The Risk of Spamtraps

  May 15, 2014 Email Delivery

Spamtrap

What is a "Spamtrap"?

A spamtrap is an email address created specifically to lure spam. The spamtrap email address is typically hidden from human view in such a way that only an automated email harvester (used by spammers) can find it. It's then assumed that any emails sent to this address are considered spam.

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Gmail's new Feedback Loop and Unsubscribe Link

  Apr 16, 2014 Email Services

New Unsubscribe Link

Last month Gmail introduced a new "Unsubscribe" link at the top of emails in your inbox. The purpose of this is to make it easier for people to unsubscribe from mailing lists they're on, without searching in the email footer for the link. The more easily people can unsubscribe, the less likely they are to click the "Spam" button, which hurts your sender score.

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Optimize your Emails for Mobile Devices

  Apr 15, 2014 Open Rates

Optimize emails for mobile devicesNowadays email is being read more often on cell phones than laptops or desktops. This means it's more important than ever to optimize your emails to look good and be easy to read on mobile devices.

According to a recent US Consumer Device Preference Report, in Q4 2013, 65% of marketing emails were opened on a tablet or smartphone first. That's some pretty impressive numbers. Two out of three emails are first read on mobile devices. That means it's crucial to design emails specifically for mobile devices.

Another impressive statistic, is that email opens for mobile devices is still increasing year-over-year vs. desktops. From Jan 2013 to Dec 2013, email opens for mobile devices jumped from 43% to 51%, as reported by this Litmus blog post.

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Your email's path to an inbox

  Apr 2, 2014 Email Delivery

It's pretty amazing how many pitfalls and gotchas there are when dealing with email deliverability. I'm going to spend some time explaining the path that email can take from your server to a customer's inbox. I'll also go over the protocols and services you can use that help improve your sender score, resulting in better email deliverability.

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Gmail Now Automatically Displays Images - Is This Good for Email Marketers?

  Feb 7, 2014 Email Services

Google recently announced that images in incoming Gmail emails will now be automatically displayed. So Gmail users will no longer have to click "Display images below" to view embedded images.

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