Email Deliverability Best Practices

  Dec 24, 2014 Email Delivery

A report by The Radicati Group on email statistics revealed that an astounding number of over 100 billion emails are sent and received per day, but the shocking revelation of this study is that 70% of these emails never make it to the inbox due to low sender scores. What’s more interesting is that 2% of the emails coming from the most reputed email senders will also never make it to consumer inboxes.

While the 100 billion emails justify why email marketing remains as one of the top techniques to reach consumers, the 70% lost emails highlight why email deliverability needs some serious attention.

Let’s face it; even the best email marketing campaign is a waste of time if it never makes it to your recipients’ inboxes, and unfortunately this is common for even reputable brands with high sender scores.

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Your email's path to an inbox

  Apr 2, 2014 Email Delivery

It's pretty amazing how many pitfalls and gotchas there are when dealing with email deliverability. I'm going to spend some time explaining the path that email can take from your server to a customer's inbox. I'll also go over the protocols and services you can use that help improve your sender score, resulting in better email deliverability.

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