Email Delivery is an important problem that every business owner should be concerned about.
Have you ever created an amazing email campaign, but you didn’t get the results you wanted? This is more common than you think. Most of the time, even genuine emails are blocked by ISPs or spam filters, so they don’t reach the intended inboxes. It’s important to overcome this problem, because no matter how impressive your campaign may be, it’s useless if you can’t reach your customers.
It’s very important to test and verify if your emails are even reaching consumer inboxes or not. You need to find the causes of disruption in your email delivery and eliminate them. The following services can help you with this.
PutsMail is a simple but efficient email delivery testing service. It’s a great tool when it comes to detecting errors in HTML code. It works by sending you a test email from your domain so that you can see how your email will look to consumers. You can even test it for different types of inboxes according to your preferences.
PutsMail will perform a thorough check of the email HTML, and it detects errors if any sort of problem exists in the code.
If you want to see how your email is going to look on various email programs then ‘Email on Acid” is the best bet. It allows you to view your email on various platforms like Outlook, Gmail, Yahoo, etc. Like ‘Puts Mail’, it will also analyze your HTML code, and it’ll let you know if any errors exist in the code. These are just the features offered in the free version.
The paid version of ‘Email on Acid’ provides a more in-depth analysis. In the paid version, you can test email delivery through more inbox examples, and deeper analysis based on different spam filter triggers.
Email Reach stands out because it takes a different approach of testing emails. In contrast to other companies, ‘Email Reach’ tests emails by providing their own seed lists for the test.
To use this service, you just need to download the seed lists that they provide, upload it to your email service provider, and then send emails to the test seed list. Email Reach will test your email on the different accounts they monitor, and they’ll report the results back to you. They also perform typical email test activities like checking spam folder placement, and analyzing the HTML and content for red flags.
Email Reach provides a free trial for 24 hours, and once that expires you’ll have to buy it if you want to continue to use it. Another unique feature about Email Reach is that it even works on mobile devices.
If you think you’re having delivery issues due to the content of your emails, then Lyris Content Checker is the service that you should be using to test email delivery.
Lyris Content Checker is free software that checks your HTML and content, and then you’re given a score based on where your email is expected to land. If you get 0 then your email is perfect, but anything above 3 signifies that you need to change your content or your code.
Lyris Content Checker uses SpamAssassin, a very popular spam filter for anything and everything that is associated with spam.
The thing I like most about Lyris Content Checker is that they give you thorough results. You’ll first get to see a brief analysis of your email delivery test on their website, and they’ll send you an email with a detailed guide on how to deal with delivery issues.
Litmus, Just like Email on Acid, comes in both free trial and paid versions. Naturally the paid version has a lot more features than its free companion.
The free test is pretty standard; it covers all the basic functions performed by most other email testing services. In contrast to the other email testing services, though, the Litmus test takes a while to complete.
In the test, it also allows you to see how the From and Subject lines will look in different email programs, as well as HTML analysis and landing page links. You can perform only one test per email in the free version. If you like the service you can get the paid version which allows unlimited testing for all the features that have been mentioned.
Glock Apps provides a tool that helps you test and optimize your emails. It checks your reputation, authentication, and provides comprehensive feedback for common ISP and corporate filters.
The best part is ... they give you the steps to take to remedy any issues and improve your email deliverability.
Postmark is an effective program to test email delivery, but it generally requires more information than most people will be willing to give.
If you want to test your email with Postmark then you won’t only have to paste in your HTML address, but full headers are going to be required as well. The Postmark service is time consuming, but it produces excellent and thorough results. I think it’s worth the extra time it takes because the results it generates are totally worth the wait.
Postmark will also give you your SpamAssassin Score which will help you see the likelihood that your email will be considered as “spam”.
The last (but certainly not the least) is our very own Winning Email :) At Winning Email, you can test your email deliverability for free, with just one click. We don’t ask you for any additional details other than your domain name.
You can check your domain right from the homepage, and your results will be displayed in just a few seconds. A list of some common delivery metrics will to be displayed, and it’s easy to see if you have anything that could be affecting your email delivery.
While the initial check will cover most common issues regarding email deliverability, there are some things that can only be tested by sending an actual email. So for a more thorough analysis, you can send a test email to the Winning Email system. A few minutes later, Winning Email will get back to you with results, and you’ll see what metrics passed the test, and what didn’t. If some elements did not pass the test then we give you step-by-step instructions on how to fix them.
Winning email doesn’t just test your delivery, or solve your problems. It goes to the next step and helps you to understand the science of email deliverability by enabling you to solve issues by yourself. Try it for free today!
Memuna Umber from Winning.Email
Memuna is an MBA student who loves learning about marketing, specifically email marketing. She brings a lot of great experience to the Winning Email team and her passion for technology and communicating with people makes her a perfect fit.